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Digital Marketing
Course Category
About Digital Marketing

Come get a fundamental yet advanced introduction to eMarketing, including improving email promotions, analyzing your website traffic, doing search engine optimization, and how to successfully employ online advertising.

Relevant for any type of organization, including businesses, companies, non-profits, and government agencies. No eMarketing experience or expertise is necessary. If you are already at an advanced level, your instructors are experts and can provide the latest most advanced information and answer your toughest questions.

This course offers 3 classes that together can qualify you for a certificate. If you register for all three classes at once, they will be discounted at checkout. These classes can otherwise be taken individually.

How the course works:
  • A few days before the class begins you will be emailed an invitation into the online classroom.
  • Click to accept the invite and set up a password to access the classroom. For subsequent sessions go to the classroom and use your email address and password to access it.
  • Participate when you want! You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week.
  • There are no live real-time requirements or meetings. You decide when you participate.
  • For the best learning, you should log into the course on 2-3 different days of the week.

Featured Courses

  • Digital Marketing: Boosting Your Website Traffic

    Acquire the basic skills to boost your web site traffic, including how to analyze your visitor traffic, how to use search engine optimization to get greater visibility and exposure in Google searches, and how to redesign your website copy to increase your visitors and results. No experience necessary, but if you are at an advanced level, your instructor is an SEO expert and can answer your toughest questions as well. This is one of three courses that makes up the Digital Marketing Certificate Program. If you register for all three classes at once, they will be discounted at checkout. These classes can otherwise be taken individually. The other courses in this program are: Improving Email Promotions and Online Advertising To progress through this course you will: Read the print readings. Have the option of accessing the online readings. Listen to the audio presentation for the Unit and view the slides. Have the option of taking a self-quiz to see how much you have learned. Engage in written online discussion with your instructor and other participants. The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience. Discussion: The discussion for each unit lasts one week. All comments are made in writing and can be made at any time of the day or night. Your instructor will log into the discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.
  • Digital Marketing: Online Advertising

    Get the keys to making online advertising work for you and your organization. See how pay-per-click advertising with Google AdWords works. Find out how to test low budget Adword campaigns. Learn how you can target local audiences. Then discover Facebook advertising and how you can determine the demographics and even numbers of people you want to reach. No experience necessary, but if you are at an advanced level, your instructor is an online ad expert and can answer your toughest questions as well. This is one of three courses that makes up the Digital Marketing Certificate Program. If you register for all three classes at once, they will be discounted at checkout. These classes can otherwise be taken individually. The other courses in this program are: Improving Email Promotions and Boosting Your Website Traffic To progress through this course you will: Read the print readings. Have the option of accessing the online readings. Listen to the audio presentation for the Unit and view the slides. Have the option of taking a self-quiz to see how much you have learned. Engage in written online discussion with your instructor and other participants. The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience. Discussion: The discussion for each unit lasts one week. All comments are made in writing and can be made at any time of the day or night. Your instructor will log into the discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.