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Entrepreneurship
Course Category
About Entrepreneurship

Boost your chances of success for your new or small business and reduce your risks. Get the latest on planning your business, brainstorming business ideas and a checklist for going into business. Then learn how to create a business plan, including assessing business feasibility and prepare the management and financial plans. Then take home a step by step approach to attract and keep customers, with an emphasis on customer-driven marketing decisions and building a strong brand.

At the end of this certificate, you will be able to identify the abilities required of successful entrepreneurs and how to acquire them, develop goals to help establish your business, develop an outline for your plan, and take home techniques to successfully manage and market your new business.

This course offers 3 classes that together can qualify you for a certificate. If you register for all three classes at once, they will be discounted at checkout. These classes can otherwise be taken individually.

How the course works:
  • A few days before the class begins you will be emailed an invitation into the online classroom.
  • Click to accept the invite and set up a password to access the classroom. For subsequent sessions go to the classroom and use your email address and password to access it.
  • Participate when you want! You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week.
  • There are no live real-time requirements or meetings. You decide when you participate.
  • For the best learning, you should log into the course on 2-3 different days of the week.

Featured Courses

  • Entrepreneurship: The Business Plan

    Whether starting a business or growing the one you have, a business plan serves as a roadmap and can help secure needed funding. In this course, you evaluate the many aspects and potential hurdles of the business and build the Business Plan, one step at a time. This practical, hands-on approach encourages you to immerse yourself in the vision and planning aspects of your business. Focusing on the most critical components of the Business Plan enables you to uncover hidden risks and assess the business from a marketing, management, and financial vantage point. This is one of three courses that makes up the Entrepreneurship Certificate Program. If you register for all three classes at once, they will be discounted at checkout. These classes can otherwise be taken individually. The other courses in this program are: Entrepreneur Boot Camp and Entrepreneurial Marketing To progress through this course you will: Read the print readings. Have the option of accessing the online readings. Listen to the audio presentation for the Unit and view the slides. Have the option of taking a self-quiz to see how much you have learned. Engage in written online discussion with your instructor and other participants. The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience. Discussion: The discussion for each unit lasts one week. All comments are made in writing and can be made at any time of the day or night. Your instructor will log into the discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants. We encourage you to make 2-3 comments each day to maximize your learning and enjoyment of the course.
  • Entrepreneurship: Entrepreneurial Marketing

    To succeed in today's marketplace, entrepreneurs must know how to effectively market their product or service. This course offers you a step by step approach to attract and keep customers, all within a realistic budget. With an emphasis on customer-driven marketing decisions, you will learn how to build a strong brand, analyze which tactics to use, and implement your marketing plan. Whether you are starting a business or growing an existing one, you will take away practical marketing tips and tools that you can use to improve your marketing efforts. This is one of three courses that makes up the Entrepreneurship Certificate Program. If you register for all three classes at once, they will be discounted at checkout. These classes can otherwise be taken individually. The other courses in this program are: Entrepreneur Boot Camp and The Business Plan To progress through this course you will: Read the print readings. Have the option of accessing the online readings. Listen to the audio presentation for the Unit and view the slides. Have the option of taking a self-quiz to see how much you have learned. Engage in written online discussion with your instructor and other participants. The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience. Discussion: The discussion for each unit lasts one week. All comments are made in writing and can be made at any time of the day or night. Your instructor will log into the discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.