West Des Moines Community Schools Community Education

Acquire expertise in R,F & M Analysis. Understand the 80/20 Principle. Better know the impact of price on sales. Take your knowledge of marketing to a new level. These concepts are what the best marketers use for designing marketing strategies that improve performance and return. Gaining these advanced marketing concepts will enable you to develop more effective marketing campaigns and results. Forget the fads, dump the buzz words. Come away with an advanced level of proven marketing knowledge you will start using on Monday morning, and every week thereafter. 

To progress through this course you will:

• Read the print readings.
• Have the option of accessing the online readings.
• Listen to the audio presentation for the Unit and view the slides.
• Have the option of taking a self-quiz to see how much you have learned.
• Engage in written online discussion with your instructor and other participants.
• The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.

Discussion:

• The discussion for each unit lasts one week. All comments are made in writing and can be made at any time of the day or night.
• Your instructor will log into the discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.
• We encourage you to make 2-3 comments each day to maximize your learning and enjoyment of the course.