West Des Moines Community Schools Community Education

Power-up your copy. Acquire practical, how-to tips in writing marketing copy. Move ordinary words to savvy copy and greater results. Whether writing for email promotions, website, or print marketing, discover the keys to tapping into the reader’s emotions. Discover the secrets of two of the masters in writing marketing copy. Secure specific practical techniques to start using on Monday morning. Score with new-found steps and no-nonsense tips to delight your audience.

To progress through this course you will:

• Read the print readings.
• Have the option of accessing the online readings.
• Listen to the audio presentation for the Unit and view the slides.
• Have the option of taking a self-quiz to see how much you have learned.
• Engage in written online discussion with your instructor and other participants.
• The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.

Discussion:

• The discussion for each unit lasts one week. All comments are made in writing and can be made at any time of the day or night.
• Your instructor will log into the discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.
• We encourage you to make 2-3 comments each day to maximize your learning and enjoyment of the course.