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Social Media for Business
Course Category
About Social Media for Business

Get in on this exciting and growing way to communicate, market and serve your customers and clients. For businesses, nonprofits, government, and other organizations. From Facebook to Twitter, blogging, YouTube, LinkedIn, and more, discover the new principles of communication that apply across all networks and how these specific social networks work and the possible uses for your organization.

Learn how social networks are used to develop a two-way communication and marketing strategy for your organization. Then find out what you can be doing, what you should be doing, and take back a plan to integrate social networks into your communication and marketing. Whether you are new to social networks or already involved, you will come away with both an understanding of social networks and practical, how-to techniques to integrate social networks into your organization or business. Your instructors are outstanding practitioners who also speak, write, and train others on social networks.

This course offers 3 classes that together can qualify you for a certificate. If you register for all three classes at once, they will be discounted at checkout. These classes can otherwise be taken individually.

How the Course Works:
  • A few days before the class begins you will be emailed an invitation into the online classroom.
  • Click to accept the invite and set up a password to access the classroom. For subsequent sessions go to the classroom and use your email address and password to access it.
  • Participate when you want! You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week.
  • There are no live real-time requirements or meetings. You decide when you participate.
  • For the best learning, you should log into the course on 2-3 different days of the week.

Featured Courses

  • Social Media for Business: Marketing using Social Media

    Develop a two-way communication and marketing strategy for your organization using social media. Let your instructor guide you in exploring major social media, including Twitter, LinkedIn, and blogging. Learn quick, easy ways to use Twitter, blogs, and LinkedIn to engage your customers or clients and keep them interested in your organization or business. You’ll find out the advantages and disadvantages of each, and learn what’s right for your work and kind of organization. This is one of three classes that make up the Social Media for Business Certificate Program. If you register for all three classes at once, they will be discounted at checkout. These classes can otherwise be taken individually. The other courses in this program are: Introduction to Social Media and Integrating Social Media in Your Organization To progress through this course you will: Read the print readings. Have the option of accessing the online readings. Listen to the audio presentation for the Unit and view the slides. Have the option of taking a self-quiz to see how much you have learned. Engage in written online discussion with your instructor and other participants. The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience. Discussion The discussion for each unit lasts one week. All comments are made in writing and can be made at any time of the day or night. Your instructor will log into the discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.
  • Social Media for Business: Integrating Social Media in Your Organization

    Take away a practical strategy and techniques for implementing a social strategy for your organization or business. Learn the top five considerations when starting a social network as well as tips to manage an online community. Discover how to create your own private social network using the Ning platform. Discuss the top tools to use to manage your social media life and build integration into your website. See how Google Docs and Calendars work and how to use online video to further your business goals. Hear about mobile check-in applications and how companies are using coupon and deal sites. Get your company listed properly on local search engines so more customers can find you. Discuss how web design has changed and get feedback on your website while discovering usability testing and user interface design. Finally, learn how to manage this influx of information created by the new media revolution. Develop a manageable workflow and get productivity tips to be more efficient. Learn what you might be doing wrong in social media as well as essential policies to have in place for your employees and company. See what trends are on the horizon and where your goals fit with those new trends. This is one of three courses that make up the Social Media for Business Certificate Program. If you register for all three classes at once, they will be discounted at checkout. These classes can otherwise be taken individually. The other courses in this program are: Introduction to Social Media and Marketing using Social Media To progress through this course you will: Read the print readings. Have the option of accessing the online readings. Listen to the audio presentation for the Unit and view the slides. Have the option of taking a self-quiz to see how much you have learned. Engage in written online discussion with your instructor and other participants. The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience. Discussion The discussion for each unit lasts one week. All comments are made in writing and can be made at any time of the day or night. Your instructor will log into the discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.