West Des Moines Community Schools Community Education

Enter the fascinating and emerging field of integrated marketing. Explore how to move potential customers from one media to another, increasing their interest and purchasing. See how different media complement each other. Take home an Integrated Marketing Model to help you choose what’s best for your business and industry. Put it all together with a one-year integrated marketing plan that engages your customers, moves inquiries to customers, and projects a positive image for your organization and efforts.

To progress through this course you will:

• Read the print readings.
• Have the option of accessing the online readings.
• Listen to the audio presentation for the Unit and view the slides.
• Have the option of taking a self-quiz to see how much you have learned.
• Engage in written online discussion with your instructor and other participants.
• The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.

Discussion:

• The discussion for each unit lasts one week. All comments are made in writing and can be made at any time of the day or night.
• Your instructor will log into the discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.
• We encourage you to make 2-3 comments each day to maximize your learning and enjoyment of the course.