West Des Moines Community Schools Community Education

Discover new ways to improve your email promotions, including when to email, what to email, and testing email copy. Then find out how to analyze your email response rates, including getting the bench marks for open rates and click through rates. Learn how to improve your email promotion and responses with tracking and testing. Get a basic introduction to email promotions. If you are advanced, your instructor is an email expert and can answer your toughest questions as well.

To progress through this course you will:

• Read the print readings.
• Have the option of accessing the online readings.
• Listen to the audio presentation for the Unit and view the slides.
• Have the option of taking a self-quiz to see how much you have learned.
• Engage in written online discussion with your instructor and other participants.
• The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.

Discussion:

• The discussion for each unit lasts one week. All comments are made in writing and can be made at any time of the day or night.
• Your instructor will log into the discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.
• We encourage you to make 2-3 comments each day to maximize your learning and enjoyment of the course.