West Des Moines Community Schools Community Education

Get the keys to making online advertising work for you and your organization. See how pay-per-click advertising with Google AdWords works. Find out how to test low budget Adword campaigns. Learn how you can target local audiences. Then discover Facebook advertising and how you can determine the demographics and even numbers of people you want to reach. No experience necessary, but if you are at an advanced level, your instructor is an online ad expert and can answer your toughest questions as well. If you register for all three classes at once, they will be discounted $30 each at checkout. These classes can otherwise be taken individually. To progress through this course you will: Read the print readings. Have the option of accessing the online readings. Listen to the audio presentation for the Unit and view the slides. Have the option of taking a self-quiz to see how much you have learned. Engage in written online discussion with your instructor and other participants. The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience. Discussion: The discussion for each unit lasts one week. All comments are made in writing and can be made at any time of the day or night. Your instructor will log into the discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants. We encourage you to make 2-3 comments each day to maximize your learning and enjoyment of the course.

Enter the fascinating and emerging field of integrated marketing. Explore how to move potential customers from one media to another, increasing their interest and purchasing. See how different media complement each other. Take home an Integrated Marketing Model to help you choose what’s best for your business and industry. Put it all together with a one-year integrated marketing plan that engages your customers, moves inquiries to customers, and projects a positive image for your organization and efforts. If you register for all three classes at once, they will be discounted $30 each at checkout. These classes can otherwise be taken individually. To progress through this course you will: Read the print readings. Have the option of accessing the online readings. Listen to the audio presentation for the Unit and view the slides. Have the option of taking a self-quiz to see how much you have learned. Engage in written online discussion with your instructor and other participants. The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience. Discussion: The discussion for each unit lasts one week. All comments are made in writing and can be made at any time of the day or night. Your instructor will log into the discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants. We encourage you to make 2-3 comments each day to maximize your learning and enjoyment of the course.